Xiaomi and OPPO are soaring in the European market, Xiaomi is close to Apple

Market research agency Canalys released data on the European smartphone market in the third quarter. The data shows that OPPO ranked first with a nearly four-fold increase. Xiaomi’s shipments have nearly doubled year-on-year and will surpass Apple before entering the European smartphone market. two.

Europe and the United States are the two most valuable overseas mobile phone markets. It is difficult for Chinese mobile phone companies to enter the U.S. market due to well-known reasons. Therefore, the European market has become a market that Chinese mobile phone companies must win.

In the past few years, the Chinese mobile phone company that has performed well in the European market is Huawei.However, due to well-known reasons, Huawei’s mobile phone shipments in the European market have continued to decline since the third quarter of last year. In the second quarter of this year, it fell out of the top three in the European market. , The data in the third quarter showed that its share of the European smartphone market continued to shrink.

In the second quarter of this year, Xiaomi has been among the top three in the European mobile phone market, and replaced Huawei as the leader of Chinese mobile phone companies in the European market. Xiaomi’s momentum in the European smartphone market can be described as compelling.

According to the third-quarter data released by Canalys, the shipment of Xiaomi mobile phones in the European market in the quarter increased by 91% year-on-year, and the year-on-year growth rate ranked second among the top five. Its share of the European smartphone market is already comparable to that of Apple. Close, it is expected to rank among the top two in the European smartphone market.

Lei Jun, the founder and chairman of Xiaomi, recently stated at the Xiaomi Developer Conference that he will continue to promote globalization and hope that in the next few years he will surpass Samsung to take the first place in the European market. Judging from the data in the third quarter, Samsung and Xiaomi have 34% and 19% of the European smartphone market, respectively. There is still a large gap between the two parties. The speed is only 3%.

In addition to Xiaomi, the mobile phone companies that performed well in the European market in the third quarter included OPPO. Although OPPO ranks fifth in the European smartphone market with a market share of only 3%, its shipments have grown at a year-on-year growth rate of 396%, and it is beginning to show great development potential in the European mobile phone market.

Chinese mobile phone companies such as Xiaomi and OPPO have begun to attach importance to the European market and are also related to its setbacks in the Indian market.Due to the influence of China-India relations, the share of Chinese mobile phone companies in the Indian market declined in the third quarter, and Samsung has achieved a Sharp rebound in the Indian market. Won the first place in market share. The Indian market is the most successful market for Chinese mobile phone companies in overseas markets. The setbacks in the Indian market force them to find new markets. The large-scale European market has become their choice.

Chinese mobile phone companies rely on China, the world’s largest mobile phone market, to develop and grow. Now they have achieved more than 90% of the domestic market. The success of internationalization will determine how far they can go in the smartphone market. Xiaomi, OPPO’s success in the European market will help them further internationalize.